How to build your Pinterest following? This is a question I get asked all of the time! Some of you may know that I have a kinda big following on Pinterest – currently I have 3.6+ million followers (check it out here!!).

Jennifer Fishkind holding a sign

I often get asked how did I do it? Can I share the secret? Unfortunately many of you aren’t going to like the first part of my “secret” – I got lucky! I was one of the earlier users of Pinterest, I was pinning before pinning was a verb! Let’s just say I was a bit obsessed. The Pinterest gods took notice and highlighted my boards when new people signed on to Pinterest. This gave me my first initial million followers. From that point forward, I took it and ran with it – which brings me to my second part of my secret……

Don’t listen to the “experts” – Pinterest is a very personal thing. It is about YOU and what YOU like – every single Pinterest user is unique – that’s what makes Pinterest AWESOME! Each user is like a fingerprint – no two are the same. You may like my board on dinner recipes – but you may hate my board on fashion – what is wonderful is that you can follow all or one of my boards – just see what you like in your feed!

So here are my Do’s & Don’ts on Pinterest:

DO: Be Authentic!
The best thing you can do to on Pinterest is be authentic – pin things that inspire you, things that speak to you, things that you like! Don’t pin things that you think will just pin well – your audience will know and abandon you.

DON’T: Feel like you must follow a schedule
Many “experts” will tell you to spread your pins out by XX number of minutes or just pin XX number of pins at a time. Pin what YOU like when YOU are inspired. There are times I go on a total shoe tangent. I can’t stop myself…. I MUST pin each one of these beautiful shoes right now. If my followers don’t like it – they will scroll past it in their feed, but if they do….. we can then share our love of that beautiful shoe together – they repin, like or best of all comment on my pin – and for that brief moment we are connected by that shoe pin….. it is a beautiful thing!

Never EVER Purchase followers or repins
Did you even know you could… well you can – but don’t! These are SPAM accounts and will be removed.

DO: Have a good pin? Pin it again!
You may have been told not to do this, but I personally disagree! I have repined items many times over. BUT, what I try to do is repin it at a different time of the day. Remember  we spoke earlier about every Pinterest user is different – they have different habits, a different number of people they are following, different times of day they typically use Pinterest. So you may have people who use it ONLY in the morning, or ONLY on the weekends or ONLY late at night. So you may have pinned a great recipe or DIY idea and only your afternoon Pinners saw it – so pin it again at night or to a different board or on the weekend. People will scroll down their newsfeed and if it didn’t jump out at them one time, it may the next. You don’t know the other things that were on their feed at that particular time that they are looking at it – so don’t be afraid to pin and pin again!!

DO: Comment, Comment & Comment More!!!
I love people who interact…. I want to know what they like and what they hate (as long as they say it nicely). Many times, I will follow back the people who are interacting with me. Which then will benefit you because you will show up in my feed and I may pin something of yours!

DO:  Join group boards
Group boards are a great way to build your Pinterest audience. When someone “follows all boards”, they are following all group boards too! This gives you much more exposure to a larger audience who will then follow you and all of your boards.

DO & DON’T:  Feel like you have to have a million different boards
The majority of my followers are on my “Want… Need…. Love” board. This is the place where I do most of my pinning. Many “experts” will tell you to have lots of different specialty boards – while I have 85 boards – 90% of what I pin is to my Want…Need….Love board (trust me, there is a lot that I want, need AND love! – much to my husbands dismay). I would say have a diverse board which covers all of those things that you love – it could be a recipe, a dress or a project. But, feel free to pin the same pin to that board AND your more specific board!

Remember – if you look at many of the “experts” on Pinterest, their following is probably not much to speak of. There is no magic spell or golden key to build your Pinterest following, you just need to stay true to you, love this amazing tool and the followers will come!

Coming soon – The best Pinterest tools for bloggers (don’t miss an article – subscribe to my site by clicking on this link: Subscribe to Princess Pinky Girl by Email) Be sure to click on the confirmation email that will be sent to you!!

WAIT – did I mention…. Follow me on Pinterest!!!

Jennifer Fishkind holding a sign

Jennifer Fishkind

About Jenn

Jenn is a mom to three beautiful boys, wife to an amazing husband, social influencer and blogger. I love all things easy recipes, easy crafts, all things hacks, traveling EVERYWHERE and feeding my Pinterest addiction!

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  1. Currently using Pinterest. Still at a starting phase though. Your tips are great! And I agree about commenting. If I were the audience, I would appreciate more if someone would reply to my comment and interact with me. Makes the online world more fun, doesn’t it?

  2. Thanks so much for sharing this valuable information so freely. I am starting a business blog for women over 40 and this will help tremendously.

    1. Hi there. Thank you for article. It was very helpful. I haven’t been on pinterest that long, and please forgive this stupid question. You mentioned a daily feed.I have never figured out how random ppl would pin something of mine. I know i am stupid because idk where this feed is that everyone is talking about. Could you help me pls, if you can. I also have a question about Casetify. I will leave that for next time. Thanks so very much!! Cheers!!

      1. that would be the “home feed” – you can get there with the drop down arrow next to the search bar

  3. Hey Jennifer,

    I love the idea of want, need, love boards. Some pins I adore but don’t know where to put. So I make a new board and try to fill it.

    You’re so right about going on a tangent. Some times I am just not in the mood to pin about blogging, but art or fashion really have me away with the fairies. Thanks for the post. I have take a couple of ideas away with me.


  4. Jenn,

    Great Pinterest tips. I confess I need to comment more often. I comment on every other social media but I totally forget about Pinterest.
    Thanks for reminding me.
    Diane Roark

  5. Hi Jennifer. Just read your interesting article. Amazing what you’ve received, and nice that you are so humble about it. You share a lot of nice to know in my future Pinterest career. I am still learning, and right now I’m trying to figure out what is fake followers and what to do with them there are. After that project I’ll try to figure out how to start my own group or groups. And then hopefully have the knowledge and the courage. Any way thank you Jennifer. Sencirely Katrine

  6. Hi Jennifer,

    I’ve been on pinterest for about 5 years now, and remember when nobody was on it, I would spend hours each day pinning things, but actually I have very few followers. I think this is because I haven’t been organising things correctly, and ever now and the I let my daughter on there -big mistake!!!

    Anyway, thank you for your advice, I do get a little overwhelmed by all the advice out there, but I like how candid you were with your advice- keep it real, and be yourself….phew for that 🙂


  7. Hi Jennifer, just came across your post and I have a question. What can I do to stop Pinterest from sending me an email every time someone repins/likes my pins/posts? I get hundreds of emails.

  8. I have been on Pinterest for a few years now, but just recently have become…addicted!! I can’t help myself! Just found your boards, too, and love Want Need Love! But I also love the DIY board, and the bucket list, and the Kate Spade, and the…LOL. Thanks for this great post!